This exclusive feature honors Ms. Rawya El Lakis’s inspiring journey as Co-Founder and Managing Director of New Beginning, a consultancy redefining advisory leadership with heart, purpose, and a renewed vision for how business can serve people and communities.

From her early experience with global institutions to launching a boutique firm rooted in empathy and creativity, Rawya El Lakis embodies a new generation of leaders transforming consultancy into a deeply human, values-driven practice. Her leadership philosophy is shaped by personal legacy and professional excellence, infused with a belief that women, youth, and diverse voices must be central to meaningful progress.

At New Beginning, Ms. Rawya El Lakis brings a hands-on, immersive approach that transcends traditional consulting. The firm stands out for its cultural fluency, tailored strategies, and a bold commitment to walking alongside its clients, not above or apart from them. With her sister Rokaya El Lakis as Creative Director, their dynamic partnership delivers a rare harmony between vision and execution.

Guided by timeless principles, integrity, emotional intelligence, and long-term thinking, Rawya El Lakis leads with intuition, clarity, and quiet confidence. Her journey is not just about entrepreneurial success but about building spaces where others can grow, thrive, and lead with purpose.

As a rising force in Dubai’s entrepreneurial landscape, Rawya El Lakis is not just building a company. She’s building a legacy, one that reflects the very values instilled by her father: “Your work is your mirror.” In every project, every partnership, and every decision, her commitment to excellence shines through.

Look out for this compelling feature in the issue, celebrating Rawya El Lakis and the leaders who are turning bold ideas into enduring impact.