Advisory Leadership with Purpose, Vision, and Heart
As Co-Founder and Managing Director of New Beginning, Rawya El Lakis leads with
empathy, strategy, and authenticity. With experience spanning the UAE Prime Minister’s
Office, JP Morgan, and Jupiter Holding, she brings global insight and local understanding to
every project. Guided by her father’s principle that “your work is your mirror,” Rawya has
built a consultancy defined by trust, creativity, and collaboration. Together with her sister,
Rokaya El Lakis, she has shaped New Beginning into a purpose-driven firm that redefines
advisory excellence through partnership, integrity, and impact.
