Sultan Alkokhardi is shaping a new chapter in Emirati luxury through GHAFF, a Dubai-founded fragrance house inspired by the heritage and symbolism of the Ghaf tree.

With a vision that combines authentic Arabian perfumery with French craftsmanship, Sultan is building GHAFF as a modern Emirati brand with global ambitions. Through innovation, sustainability, and technology-driven experiences, his leadership reflects a commitment to elevating Emirati perfumery and positioning the UAE on the global luxury fragrance stage.